Bill Friedman, author of the book “Stripping Las Vegas: A Contextual Review Of Casino Resort Architecture,” is quoted as saying, “… a comfortable player is a continuous player.”
There’s a lot of scientific research and psychological assumptions proven to suggest Friedman’s statement is correct. The right casino design, taking its cues from current trends in modern architecture, features casino interior design that feels more like a refuge than an unruly free-for-all.
The goal: Design your casino floor with non-gaming areas for mental restoration to reduce your patrons’ stress levels.
The following three non-gaming casino design ideas highlight the “adult playground” mentality, given that the prime reasons people visit your casino are to seek pleasure and have fun:
1. Strategically Positioning Non-Gaming Casino Drivers
Casino drivers are your non-gaming facilities that are situated around the casino floor, including restaurants, bars, spas and entertainment. These profit centers drive incremental gaming by attracting plenty of players, ultimately keeping the machines and tables occupied.
Your casino drivers should be strategically located to draw people into the least accessible gambling areas. Many small, separate playing worlds are alluring. These intimate playing areas give gamblers and their families’ options for staying captivated, while also creating pockets of intimate gambling respite.